When she was 17-years-old she took her younger sister shopping to buy her very first bras. We scoured the mall to find a product that she was excited about, but ended up being completely appalled at all of the bra options that were not only available for her little sister, but also marketed to her and girls her age. Padding, push-up features and underwire galore… She could not believe that these were the bras that girls were supposed to wear!
She explains: "I saw something wrong with that entire experience. In fact, it was a day that I could not stop thinking about. Why wasn’t there just a cute, colorful and comfortable bra for Mary Margaret to fit her and her body, not the body that she was “supposed” to have? The answer was that there simply wasn’t one. That is when I realized that if no one else was going to make bras specifically for girls, then I was going to find a way to do it myself. Armed with my own hand-drawn pattern on my dad’s yellow legal pad and the small savings I had earned from my summer job bussing tables, I moved forward with this idea. As a junior in high school in 2014, I founded my company, Yellowberry to change the bra industry for girls." Megan Grassell
Today, Yellowberry offers bras, underwear, lounge and athletic-inspired apparel exclusively for girls with an extra boost of confidence to encourage them to dream big and know they have the support to do anything in the world.
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